• A culture of ethics 
• executives are responsible for linking strategy with ethical business practices but how? 
• Corporate social responsibility benefits all stakeholders, not just shareholders
• women's synchronized swimming, men's synchronized swimming
• maximize other benefits than your own 
• cognitive bias 
• when people face an uncertain situation, they don't carefully evaluate the information or look up relevant statistics 
• smart people are more vulnerable to thinking errors 
• people aware of their own biases were not able to overcome them 
• we assume everyone else is more susceptible to thinking errors 
• Monday in person 
•  a broker platform is no cue, no pay minimum amount of people will take class 
• ad based 
• freemim
• cross-selling 
• inputs and outputs to production 
• learn about substitutes 
• NAICS codes: codes for different industries 
• business context "winning" 
• sell more,  add value, higher profits, higher eps 
• what is the sports industry 
• sport production: creation of sporting event, all business in the spectator sport supply chain including participatory sport 
• Cheyenne: spends time with her family 
• adebanbo: to bring something back home 
• Mission and vision: purpose of your business now vision: where you are going in the future 
• core values: beliefs, traits and norms that guide the pursuit of an organizations strategy 
• core purpose: why you exist 
• core values and core purpose create core ideology 
• resources
• tangible 
• intangible 
• human 
• cost and differentiation: compatative advantages 
• signaling: you belive something is worth that 
• HW; cognative bias follow up reading, competative advantage, business summary 
• Facts about Dr. Agah 
• quantitative skills: research and tech 
• designed for working: USF 
• PhD coursework, stats content area 
•  while working on PhD: stop trying to be perfect,just write don't procrastinare, 
• Hobbies: be outdoors, runner and rock climbing 
• Adam Luis: talk about time in new york with the NBA 
• Southwest: low fares, schedule, products, reliability, customer experience people are single greatest competitive advantage 
• PESTEL: Political, economic, social, technological, environmental 
• legal factors: use these to create opportunities and how it will affect business 
• key success factors: competitive factors and attributes that affect every industry members ability to be competitively and financially successful 
• what drives competition 
• driving forces force companies to change or they will fail 
• Tough Mudder P.6.
• started in 2010 others already existed 
• coreideology: I take my fitness seriously but not at the expense of everything else 
• Mission: to grow murder nation into a global community that lives courage, personal accomplishment and fun 
• Vision: a guy can be at the bar and mention to a girl he's running a tough murder and she can know what that is and be impressed 
• Resources: Reputation, culture, skills/know how, collaboration of participants 
• Capabilities: Facebook strategy, strong affiliations with wounded warrior and under armour, ambition for rapid expansion, obstacle innovation 
• cost or differentiation: Differentiation: makes more exciting runs 
• product-market fit: strong market fit as others have seen success 
  
• Industry: A lot of options for those who want different runs or regular ones 
• key success factors: strategic focus, marketing and counter marketing 
• Political: understand geopolitical climate of each country they are in Canada, United States, Australia 
• Enviormental 
• Social: understand different language and cultures of each country 
• technological: find fun and challenging obstacles 
• economic 
• legal: legal agreements and considerations vary with United States and United Kingdom to other countries.
•