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A culture of ethics  executives are responsible for linking strategy with ethical business practices but how?  Corporate social responsibility benefits all stakeholders, not just shareholders women's synchronized swimming, men's synchronized swimming maximize other benefits than your own  cognitive bias  when people face an uncertain situation, they don't carefully evaluate the information or look up relevant statistics  smart people are more vulnerable to thinking errors  people aware of their own biases were not able to overcome them  we assume everyone else is more susceptible to thinking errors  Monday in person   a broker platform is no cue, no pay minimum amount of people will take class  ad based  freemim cross-selling  inputs and outputs to production  learn about substitutes  NAICS codes: codes for different industries  business context "winning"  sell more,  add value, higher profits, hig...